Marvel

Marvel Renames ‘Thunderbolts’ to ‘The New Avengers’ After Box Office Struggles — Was This Always The Plan?

Marvel Renames ‘Thunderbolts’ to ‘The New Avengers’ After Box Office Struggles — Was This Always The Plan?

In one of the strangest pivots in Marvel Studios history, the company has begun actively rebranding its latest film Thunderbolts as The New Avengers—after the film has already opened in theaters. While no official title change has appeared in theater listings yet, Marvel has launched a coordinated promotional campaign referring to the film by its new moniker, signaling a dramatic shift in branding strategy.

Marvel Renames ‘Thunderbolts’ to ‘The New Avengers’ After Box Office Struggles — Was This Always The Plan?

Thunderbolts Opens to $76 Million at the Domestic Box Office, Landing Squarely Among Marvel’s Flops

The summer movie season has officially begun, and Marvel Studios is once again finding itself in the uncomfortable position of managing expectations. Thunderbolts, the latest entry in the Marvel Cinematic Universe, earned $76 million in its opening domestic weekend box office—enough to claim the number one spot, but not enough to escape comparisons to the studio’s most notable misfires.

Marvel Boss Kevin Feige Shifts the Blame Away From Himself Again as MCU Flops Become Undeniable

Marvel Boss Kevin Feige Shifts the Blame Away From Himself Again as MCU Flops Become Undeniable

Kevin Feige, long hailed as the mastermind behind the Marvel Cinematic Universe, is now facing the harsh reality of a franchise in freefall. And instead of taking accountability, Feige is quietly trying to shift the blame anywhere he can—to Disney, to streaming, even to the fans. A new Wall Street Journal profile, conveniently dropped the same week Thunderbolts collapsed at the box office with a $76 million opening, reveals a series of revealing admissions and insider accounts that suggest the architect of the MCU is working overtime to distance himself from Marvel’s recent failures.

Marvel Renames ‘Thunderbolts’ to ‘The New Avengers’ After Box Office Struggles — Was This Always The Plan?

Thunderbolts Opening Weekend Box Office a Major Eternals-Level Flop for Marvel Despite Strong Reviews — Is There No Hope Left for Disney’s MCU?

Marvel Studios is staring down yet another grim milestone. As Thunderbolts begins its theatrical run, domestic box office projections place the film’s opening weekend between $70 and $75 million. On paper, that might sound respectable—but in the context of Marvel’s recent track record, it paints a very different picture.

Disney Legal Nightmare Takes Shape as BOTH Blake Lively and Gina Carano Lawsuits Scheduled Simultaneously: Internet Sleuths Find Alleged Proof on Nicepool Claims

Disney Legal Nightmare Takes Shape as BOTH Blake Lively and Gina Carano Lawsuits Scheduled Simultaneously: Internet Sleuths Find Alleged Proof on Nicepool Claims

A real nightmare is now brewing for The Walt Disney Company as they face major legal battles for both Marvel and Star Wars at the same time in early 2026. It could be a very ugly situation with significant industry and financial impacts. The escalating legal feud...

Disney Touts Success of Deadpool & Wolverine, But Most of Film’s Profits Were Consumed by Snow White Failure

Disney Touts Success of Deadpool & Wolverine, But Most of Film’s Profits Were Consumed by Snow White Failure

Disney is celebrating a massive win with Deadpool & Wolverine, the R-rated superhero event that shattered records and revived faith in the Marvel brand for some. According to Deadline’s Most Valuable Blockbuster tournament, the film brought in over $1.3 billion at the global box office and delivered an impressive $400 million in profit.

But the real story isn’t just what Deadpool & Wolverine earned—it’s what Disney lost elsewhere.

Pedro Pascal Compares Reed Richards to an Octopus as Fantastic Four: First Steps Teases More Ideological Character Changes

Pedro Pascal Compares Reed Richards to an Octopus as Fantastic Four: First Steps Teases More Ideological Character Changes

Marvel Studios once stood for excitement, consistency, and crowd-pleasing spectacle. But based on the latest wave of quotes and footage from Fantastic Four: First Steps, it’s clear the studio is still prioritizing abstract metaphors and identity-driven rewrites over the qualities that made the brand a global juggernaut. The latest example? Pedro Pascal describing his take on Reed Richards — aka Mister Fantastic — as inspired by… an octopus.