Xbox is a $23 billion-a-year gaming business backed by one of the richest corporations on Earth. It's also apparently making shockingly little money. A revealing new report from The Wall Street Journal paints a brutal picture of the Xbox operation inherited by new CEO...
CNN wants you to believe that a 2014 online movement over video game journalism is responsible for virtually every controversy of the last decade. In its latest attempt to revise history, CNN frames Gamergate not as a call for transparency in media, but as the spark that supposedly ignited a digital wildfire engulfing everything from social platforms to political movements.
Assassin’s Creed Shadows has finally released, and one might naively assume Ubisoft’s woes are over. Surely, with their self-proclaimed “reputable” marketing and unwavering dedication to historical authenticity, this game will sell like cold lemonade in the desert.
After all, the delays—costing a rumored $20 million—were supposedly to address every issue raised by fans and the barrage of bad press, right?
Just when you thought Sweet Baby Inc. couldn’t get any more ridiculous, their CEO Kim Belair has once again proven that there is no bottom to the progressive virtue-signaling rabbit hole. During GDC 2025, as pointed out on X by MasterOfTheTDS of Gothic Therapy (often first to the plate when it comes to reporting on Belair and SBI), Belair delivered this doozy of a statement.
Ubisoft’s troubled launch of Assassin’s Creed Shadows just took an even stranger turn. Players who’ve completed the game are discovering that the credits sequence runs an unprecedented two hours long—a detail that seems almost surreal in light of the company’s current financial struggles.
The release of Assassin’s Creed Shadows was supposed to be Ubisoft’s saving grace. After months of delays, backlash, and a marketing campaign marred by controversy, all eyes were on how the game would perform on its launch day. But the numbers are in for Assassin’s Creed Shadows—and they’re not looking good for Ubisoft, particularly on Steam.
Assassin’s Creed Shadows has finally launched, but not without one more last-minute change that speaks volumes about Ubisoft’s troubled rollout of the game. Reports confirm that Ubisoft has quietly issued a day one Assassin’s Creed Shadows patch that specifically removes the ability for players to destroy or deface major items within Japanese shrine locations—a direct response to the mounting backlash from Japanese officials and the public.
Japanese gaming icon Masahiro Sakurai, creator of Super Smash Bros. and Kirby has made headlines for his sharp insights on the state of the gaming industry and the Western trends currently dragging it down. Sakurai was recently honored with Japan’s prestigious Art Encouragement Prize from the Agency for Cultural Affairs, recognizing his outstanding contributions to the gaming industry through his Masahiro Sakurai on Creating Games YouTube channel. Following this achievement, Sakurai participated in an interview with Entax where he addressed a growing trend plaguing the gaming world: the prioritization of Western tastes over authentic, homegrown creativity.
With Assassin’s Creed Shadows set to launch in just three days, Ubisoft’s mounting desperation has reached a new level. Reports now indicate that the company has quietly enlisted a special team tasked with shielding the developers from what they call “online harassment.” However, it’s the vague, undefined nature of what Ubisoft actually considers “harassment” that’s raising serious concerns—and has many questioning whether the company is simply using this initiative to silence critics and control the narrative around its latest, highly controversial title.
In yet another sign of its deepening crisis, Ubisoft is reportedly seeking outside investors to back a newly formed gaming entity that will house its most valuable franchises, including Assassin’s Creed, Far Cry, and Rainbow Six.
According to a Bloomberg report, the French publisher is reaching out to global and French-based investment funds, with bids expected by the end of the month. One name being floated once again is Tencent, the Chinese tech giant that already owns a nearly 10% stake in Ubisoft.
In a move that could significantly impact Kotaku and its parent company, G/O Media, former Activision Blizzard CEO Bobby Kotick has filed a defamation lawsuit alleging deliberate misrepresentation by two of the media group’s outlets. Filed in the Superior Court of Delaware, the suit specifically targets Kotaku and Gizmodo, citing coverage that referenced long-withdrawn allegations unrelated to the topic at hand.
A recently surfaced developer video is shedding new light on an issue that many gamers have noticed but few have fully understood—why do so many modern female characters in video games appear to have exaggerated masculine features like the dreaded squared off man-jaw? A game developer, speaking under anonymity, has provided evidence to YouTuber SmashJT that points to Unreal Engine’s Metahuman character creator as the source of the problem.
Ubisoft’s upcoming Assassin’s Creed Shadows is facing a fresh wave of controversy, this time from Japanese politicians and religious leaders who are condemning the game for its portrayal of a real-world Shinto shrine. In a newly surfaced video, Nagase Takeshi, a member of the Hyogo Prefectural Assembly, along with several Shinto officials expressed outrage, calling the depiction deeply disrespectful and culturally offensive.