Indiana Jones And The Great Circle: The Game Everyone Almost Skipped Due to ‘Modern Audience’ Marketing Missteps

January 4, 2025  ·
  Francesco Solbakk
Indiana Jones and The Great Circle

A screenshot from Indiana Jones and The Great Circle - YouTube, Bethesda Softworks

The recently released Indiana Jones and The Great Circle came out amidst a ton of doubt and scrutiny. However, after playing the game, I have to say that it was actually pretty darn good! 

The Indiana Jones trilogy is considered by many, including myself, to be among the best trilogies of all time. The adventurous stories, Indiana’s questionable archaeological methods, and his wild shenanigans, who didn’t want to experience Indy’s adventures as a kid? To figure out the mysteries of ancient artifacts and lost civilizations he hunted down in every movie, or to watch him outsmart and fight villains, or even terrifying human-sacrificing tribes?

Indiana Jones Raiders

Harrison Ford as Indiana Jones in Raiders of the Lost Ark (1981), Lucasfilm

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Even in gaming, Indiana Jones had a special place for many fans. LucasArts games, such as Indiana Jones and the Fate of Atlantis or, in my case, Indiana Jones and the Emperor’s Tomb, tried to capture the adventurous spirit of the films. While these games evoked the movies, they were never quite as thrilling or memorable. Still, they delivered exciting experiences for fans of the franchise. Unfortunately, these games have largely been forgotten over time.

The recent film, Dial of Destiny, also failed to connect with fans. This is evident in its poor box office performance, which, remarkably, caused even more damage to the franchise than Indiana Jones And the Kingdom of the Crystal Skull, a film I once considered the worst in the series. As a result, this once-beloved franchise has been stagnating for years.

Indiana Jones and The Great Circle

A screenshot from Indiana Jones and The Great Circle – YouTube, Bethesda Softworks

So, imagine my surprise when Bethesda, of all companies, announced Indiana Jones and the Great Circle, a first-person adventure featuring fistfighting, shooting, and puzzle-solving with Indiana Jones as the lead. It sounded like a dream come true. Could this game revive the franchise, warming the hearts of old Indy fans?

Surprisingly, the answer is both yes and no—thanks to one fatal flaw: bad marketing.

The Backlash of Ignoring Your Audience

When someone says “bad marketing,” many assume it refers to how much a game is marketed or the methods used. However, the biggest marketing mistake many companies make today is neither the amount of marketing nor the approach. It’s the failure to listen to consumers and use that feedback to guide how one markets a product.

Something that has become increasingly clear is that, nowadays, certain topics and phrases have been forced into marketing campaigns, often to very negative reactions from consumers. And let me be clear, this backlash doesn’t come from a minority, but from a clear majority of consumers.

Concord

A screenshot from Concord (2024), Firewalk Studios

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Those in marketing need only look at the results of these methods. Examples include Dylan Mulvaney’s inclusion in Bud Light campaigns, Concord’s focus on “inclusivity topics,” and Jaguar’s horrendous Copy Nothing ad, which many called a “woke-pushed” marketing attempt.

The results speak for themselves: Concord failed, costing Sony $200 million at best; Bud Light’s parent company, Anheuser-Busch InBev, saw its stock drop by nearly 20%, and Jaguar’s campaign, well, let’s just say the reactions have not been good.

Because of this, and many more examples, it’s easy to look back at similar marketing failures to see what not to do. Phrases like “modern audience” or “diversity” are often misused in ways that do the opposite of what they’re intended to accomplish—alienating people rather than including them. Yet, marketing teams never seem to learn.

When Words Alienate: The Impact of Misguided Messaging

Consumers have started noticing patterns and trends in bad products and are now, more than ever, staying away from those that include certain phrases or topics such as “modern audience tropes” or “woke influences.”

Unfortunately, the team behind Indiana Jones and the Great Circle didn’t seem to get the memo.

Consumers get nervous when they hear from one of the developers that this game is for the “modern audience” or that they wanted to make it for a “modern public.”

 

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Narrative designer Ed Curtis-Sivess actually stated: “Now we have the opportunity to tell a new Indiana Jones story for a modern gaming audience.” It immediately raised alarms.

For many consumers, this kind of language suggests that the game may be pandering to a DEI narrative—a narrative that has often alienated and demeaned consumers and critics alike.

To make matters worse, Curtis was seen wearing an rainbow t-shirt during one of the promotional events. While this shouldn’t matter, many people assumed, based on his appearance, that he fit the stereotype of a “woke fanatic” who blames gamers and consumers for rejecting poorly made products. Personally, I believe he’s probably just a nice guy caught in a situation beyond his control.

 
Indiana Jones Idol

Harrison Ford as Indiana Jones in Raiders of the Lost Ark (1981), Lucasfilm

Still, like many others, I initially stayed away from Indiana Jones and the Great Circle. The marketing campaign seemed poorly executed, with gameplay footage and trailers that felt lackluster and uninspired. It gave the impression that the developers had no idea how to market the game properly. And yet, the game itself is far from boring.

It wasn’t until a friend of mine, a die-hard Indiana Jones fan, urged me to give it a try—combined with a positive review from a game reviewer I trust—that I decided to give it a shot.

To my surprise, I discovered that this might be one of the best games I’ve played in 2024.

Immersion and Authenticity: The Strengths of The Great Circle

Indiana Jones and The Great Circle is, in my opinion, a great game.

It combines puzzle-solving that doesn’t hold your hand like many other games do, with a solid, well-grounded fist-fighting system and a comparably good stealth mechanic—all in first person, which frankly works remarkably well.

Indiana Jones and The Great Circle

A screenshot from Indiana Jones and The Great Circle – YouTube, Bethesda Softworks

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Every interaction feels seamless and immersive. The locations are expansive and well-designed, adding to the overall experience.

I also didn’t find any forced messaging in the game. The “woke” spin that many, including myself, might have assumed about this game is nonexistent. There’s no preaching about DEI, nor are there characters that feel oddly placed for the sake of diversity. While some gamers might point out that there are two or characters presumed to have same sex attractions, their inclusion doesn’t feel forced or unrealistic in the way many other games and films today handle such representation.

The conversation that reveals this detail feels natural. It isn’t initiated by Indiana, but by another character who simply tells her friend that the person they’re searching for—someone very important to her—still cares for her. While it suggests a more intimate past, it feels genuine, normal, and entirely unrelated to Indiana Jones himself. That makes it all the more authentic.

One detail I absolutely love is that no one speaks English unless they’re directly addressing Indiana Jones, as he himself speaks English.

Indiana Jones and The Great Circle

A screenshot from Indiana Jones and The Great Circle – YouTube, Bethesda Softworks

It was refreshing to hear an Italian NPC speaking Italian, a German soldier speaking German, and even the villains conversing with each other in German or Italian during cutscenes. This authenticity and attention to detail felt far more genuine than the usual forced English with bad accents many games rely on for the player’s sake.

The puzzles and mysteries are genuinely fun to crack. As mentioned, the game doesn’t lead you by the hand like a toddler learning to walk. Instead, it emphasizes the need for you to listen, search, and decipher things on your own. It was refreshing to see a game that trusts its audience to be smart enough to handle a real challenge.

The combat system was also a highlight for me. The shooting mechanics, while not the main focus of the game, are decent. There’s an emphasis on realistic details, such as taking your time to reload your gun, which adds to the immersion. However, you’re not often forced into shooting scenarios.

 
Indiana Jones and The Great Circle

A screenshot from Indiana Jones and The Great Circle – YouTube, Bethesda Softworks

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In fact, the game frequently allows you to choose how to approach a situation, whether through stealth, fist fighting, or shooting.

The disguise mechanic is another neat feature, and the side quests are abundant. Thankfully, they’re not just fetch quests—they’re well-scripted, compelling, and meaningfully connected to the narrative.

The Great Circle: A Hidden Gem Overshadowed by Misconceptions

All in all, Indiana Jones: The Great Circle is, for me, a great successor to the Indiana Jones trilogy. In fact, I would rank this game alongside the films as follows:

  • Indiana Jones and the Last Crusade
  • Raiders of the Lost Ark
  • Temple of Doom – While I considered placing The Great Circle at number three, Troy Baker’s phenomenal voice acting as Indiana Jones, perfectly capturing the essence of Harrison Ford, makes it feel like you’re playing Ford himself. However, Temple of Doom edges it out slightly since it features Ford in the flesh.
  • Indiana Jones: The Great Circle
  • Indiana Jones and the Kingdom of the Crystal Skull – Like many fans, I didn’t find the fourth film in the series as compelling, and we all know it.
  • There’s no such thing as the Dial of Destiny…that garbage simply doesn’t exist in my book.
Indiana Jones

(L-R): Teddy (Ethann Isidore), Indiana Jones (Harrison Ford) and Helena (Phoebe Waller-Bridge) in Lucasfilm’s INDIANA JONES AND THE DIAL OF DESTINY. ©2023 Lucasfilm Ltd. & TM. All Rights Reserved.

It’s a shame that this game was wrongly assumed to be driven by a DEI narrative. I truly believe it’s a game that many, especially Indiana Jones fans, should try. I’m incredibly grateful to my enthusiastic (and maybe slightly crazy) friend who insisted I give it a chance.

If this were a full review, I would rank the game a solid 3.8 out of 5. While it’s undeniably a good game, it has unfortunately failed to gain the attention and popularity it deserves due to poor marketing and an ill-conceived comment by a developer who likely didn’t realize how he came across.

I thoroughly recommend playing this game.

Have you played Indiana Jones and The Great Circle? What did you think of it? Did you steer clear of it because you thought it was driven by identity politics?

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Author: Francesco Solbakk
Francesco Solbakk is a seasoned filmmaker, creative professional, and financial strategist with a strong background in directing, producing, editing, and financial reporting for companies and organizations. A graduate with honors in Film Directing and Production from Noroff School of Technology and Digital Media, Francesco has led numerous projects, including documentaries, commercials, and short films. His expertise extends to financial management and reporting, where he successfully supported businesses by developing stock trading and investment strategies during challenging periods like the pandemic. Francesco’s collaborations include producing academic and promotional media for esteemed institutions such as the University of Oslo and ProCard Research Group. Multilingual and versatile, he combines his creative vision with a deep understanding of financial and operational strategies. SOCIAL MEDIA: X: http://x.com/FrancescoSolbak
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Mr0303

Why is this article shilling for a woke garbage game like this? Just because it’s not Concord-level explicit, it doesn’t mean it’s not woke. Machine Games are the lunatics who made the awful Wolfenstein reboot games – some of the most cringe feminist communist trash you’d see. The rule is simple – don’t give money to people who hate you and the absurd suggestion that the rainbow person in the first trailer of the game is not some identity obsessed loon, but a “nice guy” is deluded and insane. When these people tell you who they are – believe them.

Last edited 1 year ago by Mr0303
kiniku

You know nothing about this game except the axe you have to grind fueled by your blind ignorance. Yes 1 woman says “she cares greatly for another one”. Don’t blow an artery. I dislike DEI in games. But you are obsessed with trigger happy hatred. Pipe down loon. You’ll live longer.

Mr0303

Aww, the SJW is mad somebody doesn’t want his woke slop. Too bad.

Illegal_Illusion

The rainbow man in the trailer was inserted there with that T-shirt and cliché line about “modern audiences” specifically for the woke investors, but I’m absolutely certain he goes to bed every night sobbing uncontrollably that Trump is soon to take office and has cut more than his fair share of right-leaning ties in his life. So definitely not a “nice guy.” But his presence also drew away tons of potential customers, so I sure hope it was worth it for Machine Games. Like I said in another comment, it doesn’t matter if there’s 1% or 100% wokeness in a modern product anymore; it should be a no-sale either way. No more compromises, no more “buts.”

R2d12inches

He’s right, I was devestated when I saw “the modern audience” guy… But I found an old Xbox GC that got me 3 months of gamepass so I decided since it was free, I couldn’t go wrong… And damn, ya this is a good game, I think they MAY have had a ton of woke stuff in there, but removed it, simply bc other that the maybe she is maybe she isnt lesbo movement, it feels like a great game made before 2016. I really am digging it, and am going to 100% it

kiniku

I’m enjoying it too. Clearly, a considerable amount of development resources towards preserving the cannon’s details when into this game. I feel like I am back in 1980 at the drive-in movie theatre watching Raiders of the Lost Ark for the first time. The Vatican. Thailand. The Himalayas. WW2 Shanghai. Amazing. But watch one! It’s ruined by 1 woman saying she loves another woman in one line. Gasp!
If people can remember or even know, Marion Ravenwood was Jone’s love interest. She was the owner of a bar and Jone’s would be submissive to her, mostly in humor than anything else.

Illegal_Illusion

This is now TWO articles from TPP within a month of each other, from two different writers that are clearly towing the line for one reason or another, and I do NOT like it. I haven’t played the damn game and wasn’t even going to, but you expect me to believe that there are openly gay characters in a 1950’s setting and everyone’s fine with it? Oh, as long as it’s “subtle,” right? WRONG. Like half the comments above mine say, it doesn’t matter if the wokeness is at 1% or 100%, even the bare minimum is too damn much.

Razrback16

Well-said. That Park Place better be more mindful on who they are letting in the door.

Bunny With A Keyboard

Someday, when they’re bought out by another company that wants to make a profit, the game can be re-released with all wokeness removed.

krutoj

You know, when I’m not prefectly sure, there’s no woke BS in a game, I rather pass on it. There are plenty of great games out there I can play without having to do mental gymnastics, to justify it for myself, why this time just a little woke is ok.

Illegal_Illusion

I generally trust anything made before 2013 and then start going through newer games with a fine-tooth comb. Would you believe that the last new game I played with a completely normal character creator with no woke “Body Type” BS was 2018’s SoulCalibur VI?

Daenath

This site is start to be infected, now the woke people is “nice guy” WTF!!!

Illegal_Illusion

I see one more forgiving article like this one and the one from a couple of weeks ago that refused to correctly identify that Bioware troony as a man, I’m jumping ship. I even had a mod come in and explain why, but I didn’t like his answer.

CleatusDefeatus

John Trent was obviously kicked out of Bounding into Comics. He’s obviously been booted from this site now. I assume iger somehow has found a way to buy both these sites. Now the overall tenor is starting to change. And not for the good.

Illegal_Illusion

I’d willingly take back the copied and pasted Christiany stuff that derails the entire article instead of these new writers trying to downplay the woke state of affairs in the world of entertainment.

Bunny With A Keyboard

It amuses me how often the presence or absence of JudeoChristian values directly denotes other values. It may seem like a coincidence at first, but less so as you get older.

BrTrueV

I’m noticing a steady drop in quality on these articles and the year has just begun. First there are thing absolutely aren’t worth writing articles for, like the stupid Tom Holland and Zendaya one (everyone knows they’re woke Hollywood progeny, she’s a mostly eh actress and he’s a simp) that doesn’t really add anything meaningful to the discussion and only falls into the “we have nothing important to talk so let’s pad with stupidity to keep the views going” like most sites out there.

Now we have another forgiving article about a game who has two big red flags going against it: Microsoft and Bethesda. Yet, now the woke are becoming “nice people”, the developer “didn’t realize how he came across” and people are becoming paranoid of anything that has a tinge of woke and, thus, avoiding good titles (notice that’s how it starts; when you least expect, you’ll be reprimanded from buying a woke title because of paranoia). It seems that the DEI writers already grabbed a hold of this site. Though, to be fair, the woke spirit is, somehow, hard to get rid of, if you see people still defending FFVII: Rebirth, which is a wokefest from start to end.

Bunny With A Keyboard

Yeah, it seems pretty obvious to me to that she just told him she doesn’t want him around when she has something to celebrate and he doesn’t want to say that it’s her idea. I feel bad for the guy but it’s not surprising that Zendaya is as awful off-screen as she is on-screen, and there’s plenty other women who’d want him.

Illegal_Illusion

Like I said in another comment, this is becoming a trend and I’m not happy about it. I see one more article like this, I’m leaving the website. I’ve got SmashJT, G&G, and Hero Hei for all the updates on the culture war I need.

louielouie51

Game is pretty fun. The combat is repetitive and could have been better with the weapons and reloading. Overall it is like a good 4th movie. The woke part is Gina’s sister is a lesbian. Some girlboss power. The rest is Indiana Jones. Should not have put soyboy alphabet mafia bozo anywhere near the game…people like that don’t belong in the gaming or movie industry!