Disney’s Marvel Studios, once the crown jewel of Hollywood’s box office dominance, is now bleeding money on a scale that even Iron Man couldn’t patch up. A new report from Forbes journalist Caroline Reid reveals that the company has lost an average of $619 million in takings on each Marvel film over the past two years — a stunning reversal from the MCU’s billion-dollar glory days.
We already knew there was trepidation with Marvel's late-summer film, The Marvels. The mostly-female superhero flick had been scheduled for the tail end of July, not a time big movies often debut. Now it's worse. “There’s something immensely powerful about...
Iger is back, Disney is broken, but somehow the entertainment company is suddenly feeling flush with China putting their movies back in the Beijing box offices. At the same time that Disney seems to be in a real pickle, a lifeline is being tossed to the company...
Reviews are in for Quantumania and they're not good. But for Marvel, the hope is that the first film in Phase 5 can live off of those early die-hard fans and an international surge of enthusiasm. We all know that Marvel movies are now notoriously frontloaded....
Corporations aren’t run by ubermensch. Most businesses are run by some schmucks who either got better or were already better than the other schmucks around them. A guest article by Martin Stone. This is the second article from Mr. Stone -- and perchance the next might...
The college football championship game was the setting for Marvel's big new trailer. Premiering during the sporting event, Paul Rudd's tiny trilogy character made an appearance, but was it a splash or ripple? The MCU is looking for a hit. The cultural zeitgeist...
If you want to know what's going on behind the scenes with major studios, the marketing and merchandising partners are often the first to find out. A toy industry expert and insider with more than three decades of experience at a Disney merchandising partner...
Things are not looking great for Black Panther: Wakanda Forever at the box office. With projections at less-than-half of the original, can a villain featurette help? Retailers are freaking out as the new Black Panther merchandise just won't sell. Movie theaters...
Disney has one of the most beloved franchises in the world coming to the MCU very soon. Already, however, they are going in a familiar, controversial direction. Developing the merchandise around movies and shows is a massive group of industries. It involves...
He was the wunderkind of Marvel after the first Guardians of the Galaxy suddenly became a massive success. Now Gunn is gone and Kevin Feige is awkward. On the red carpet premiere of Wakanda Forever, Kevin Feige was asked about the exit of James Gunn from Marvel...
A major milestone may have been reached in She-Hulk... but interestingly, neither Marvel nor Disney made much of a deal about it. Why were they so quiet about an LGBTQIA+ achievement? She Hulk is a bit of a hot button issue on social media, isn’t it? There were...
A number of sources claimed in mid-September that She-Hulk was the #1 original streaming show. Now Nielsen is providing those numbers and it's the total opposite. Before we get into the topic of this article, we need to take a stroll down memory lane. Please...
We'd say it was fun while it lasted... but it wasn't. Tatiana Maslany, Jennifer Gao, and all the other "lovely" fan-haters for She-Hulk are likely not returning for more. After a steady dose of attacking the fans, it is beginning to look like the She-Hulk...