Ubisoft

The Development of Assassin’s Creed Shadows, How Ubisoft Managed to Make The Worst Decision Possible at Every Turn

The Development of Assassin’s Creed Shadows, How Ubisoft Managed to Make The Worst Decision Possible at Every Turn

Ubisoft’s Assassin’s Creed Shadows has been a marketing disaster of epic proportions, plagued by missteps that have left both fans and Japanese audiences frustrated. From culturally insensitive decisions to baffling character choices, the game’s promotional campaign seems cursed—or perhaps just a testament to Ubisoft’s tone-deaf approach.

Assassin’s Creed Shadows New Release Date is Anniversary of The Worst Modern Domestic Terrorist Attack in Japanese History, Another Wildly Tone Deaf Ubisoft Move Toward Japanese Culture

Assassin’s Creed Shadows New Release Date is Anniversary of The Worst Modern Domestic Terrorist Attack in Japanese History, Another Wildly Tone Deaf Ubisoft Move Toward Japanese Culture

Ubisoft’s handling of Assassin’s Creed Shadows has sparked yet another controversy, this time over its newly announced release date.

The game, delayed twice already, is now slated to launch on March 20, 2025—a date that marks the 30th anniversary of the Tokyo subway sarin attack, Japan’s deadliest modern terrorist incident. For a game purportedly steeped in Japanese history, this decision has left many questioning Ubisoft’s sincerity and sensitivity. It’s a glaring misstep in a development cycle already riddled with accusations of disrespect and historical inaccuracies.