Ubisoft has announced yet another round of layoffs — this time targeting one of its most infamous internal studios, Massive Entertainment, the developer behind Star Wars: Outlaws and Avatar: Frontiers of Pandora.
Ubisoft has announced yet another round of layoffs — this time targeting one of its most infamous internal studios, Massive Entertainment, the developer behind Star Wars: Outlaws and Avatar: Frontiers of Pandora.
Ubisoft’s Assassin’s Creed Shadows has been a marketing disaster of epic proportions, plagued by missteps that have left both fans and Japanese audiences frustrated. From culturally insensitive decisions to baffling character choices, the game’s promotional campaign seems cursed—or perhaps just a testament to Ubisoft’s tone-deaf approach.
The end might be near for Ubisoft. The year has barely started, and it seems as though the former giant of the gaming industry is showing more signs of decline as it seemingly prepares for bankruptcy ahead of the release of Assassin's Creed Shadows. In our previous...
Ubisoft’s handling of Assassin’s Creed Shadows has sparked yet another controversy, this time over its newly announced release date.
The game, delayed twice already, is now slated to launch on March 20, 2025—a date that marks the 30th anniversary of the Tokyo subway sarin attack, Japan’s deadliest modern terrorist incident. For a game purportedly steeped in Japanese history, this decision has left many questioning Ubisoft’s sincerity and sensitivity. It’s a glaring misstep in a development cycle already riddled with accusations of disrespect and historical inaccuracies.
Ubisoft has delayed Assassin’s Creed Shadows for the second time, pushing its release back to March 20, 2025. Originally set for November 12, 2024, and later moved to February 14, 2025, the game’s development continues to be plagued by delays.
Ubisoft’s troubles have mounted into 2025, with the PC version of Assassin’s Creed Origins becoming the latest casualty of the company’s ongoing woes. Steam users have flooded the game with negative reviews, dropping its recent review rating to “Mixed.”
Once a titan in the gaming industry, Ubisoft has experienced a dramatic and concerning decline in value over the past four years. From a market capitalization of $12.17 billion in January 2021, the company’s value plummeted to a mere $1.78 billion by January 2025.
Ubisoft is not doing well—this is likely the sentiment shared by its executives as they grapple with the fall of a once-incredible gaming giant. But, according to earnings reports, the company could face bankruptcy in 2025 if nothing changes.
A potential buyout of French game developer Ubisoft, the studio behind Assassin’s Creed, has stalled as the Guillemot family fights to maintain control over the company.
Ubisoft is reportedly pressuring Steam to get rid of its concurrent player count feature following the disastrous launch of Star Wars: Outlaws on the platform.
The deeply unpopular Star Wars title failed to draw a massive PC audience, resulting in a concurrent player count in its debut weekend that fell short of 2,500 players worldwide. This would be a terrible showing for any Triple A title, but it’s even worse for a major Star Wars release featuring classic characters like Jabba the Hutt.
Star Wars: Outlaws debuted on Steam yesterday and many were wondering if the troubled Ubisoft title would finally find its audience on PC.
Is there an Assassin's Creed Shadows Battle Pass on the horizon? Recent Ubisoft leaks would indicate as much. While Ubisoft has never done a battle pass system for the long running historical action-adventure series, leaked images surfaced this week...