AMC Theatres is leveraging excitement for The Super Mario Galaxy Movie with a new promotion. A post on its social media features clips from some of this summer’s most anticipated films, including Lee Cronin’s The Mummy, The Devil Wears Prada 2, and Michael. Yet the focus is clearly on the plumber brothers from Brooklyn.
Let’s A-GO! A-List is only 99¢ for your first month & the movie lineup is loaded. Join now & see up to 4 movies every week with free reservations & more. https://t.co/PyNAsA5IqK pic.twitter.com/yqfrXsOqwQ
— AMC Theatres (@AMCTheatres) March 24, 2026
“Let’s A-GO!” the post on X starts. It goes on to cover the details of the limited time offer. The attached video begins with text noting that AMC Stubs members can “see these movies and more for just $0.99.” The first clip shows Mario holding a fire flower.
Mario and Luigi from the Super Mario Galaxy Movie Trailer – YouTube, Nintendo of America
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Disney-Pixar’s Hoppers opened over spring break, and Amazon-MGM Studios’ Project Hail Mary dominated its opening weekend. Still, AMC’s message is unmistakable: The Super Mario Galaxy Movie is officially launching the summer movie season.
AMC A-List Details
The AMC website explains that A‑List is a tiered program allowing subscribers to watch up to four movies per week in any format. Premium options include IMAX, Dolby Cinema, and RealD 3D. The plan lowers the barrier for moviegoers. With evening tickets in standard formats often starting at $12, seeing The Super Mario Galaxy Movie for just $1 in its first month can be very appealing.
Mario and Luigi in the desert kingdom from the Super Mario Galaxy Movie Trailer – YouTube, Nintendo of America
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However, the $1 promotion applies only to the first month. Online users have noted it requires a three‑month commitment. The following two months will be billed at the standard $28 per month rate. Still, at an average of $19 per month, subscribers planning to see four movies per week would still save money.
The offer is likely designed to compete in a market where subscription services have become standard. Netflix’s Premium plan costs $25 per month. AMC Theatres may be betting that fans will want to see The Super Mario Galaxy Movie in theaters before it moves to streaming—and they may be right.
Box Office Outlook
According to a recent report from Deadline, The Super Mario Galaxy Movie is tracking toward a domestic five-day opening of over $160 million when it debuts on April 1. Some industry observers suggest this estimate may be conservative. Even so, the animated sequel is expected to deliver the biggest opening of 2026 so far and rank among the year’s largest launches.
Bowser Jr. in The Super Mario Galaxy Movie – YouTube, Nintendo of America
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The previous film in the Mario franchise had an impressive worldwide take of over $1.3 billion. If the new film can maintain momentum, it could rank among the most profitable animated films of all time.
Nintendo has carefully managed the film’s marketing rollout. A final trailer debuted during a special Nintendo Direct video. The presentation also included major casting news, notably that Donald Glover will voice the fan-favorite character Yoshi. Chris Pratt and Charlie Day return as the Mario brothers, joined by Anya Taylor-Joy as Princess Peach, Jack Black as Bowser, and Keegan-Michael Key as Toad. Brie Larson rounds out the cast as Princess Rosalina.
Marketing Strategy
Whether the promotion ultimately pays off for AMC Theatres will likely be determined behind the scenes. For now, it reflects a broader push to pair major releases with aggressive pricing strategies. For audiences, it offers a rare chance to see one of the year’s biggest films at a fraction of the usual cost.
Are you signing up for A-List? Let us know in the comments!
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