Dana Walden is set to take control of video game production at Disney as part of a broader corporate restructuring. On Wednesday, she assumes her new role as President and Chief Creative Officer of Disney Entertainment.
Dana Walden is set to take control of video game production at Disney as part of a broader corporate restructuring. On Wednesday, she assumes her new role as President and Chief Creative Officer of Disney Entertainment.
For over a decade, Disney has gone out of its way to court China’s box office. From altering content to fit the demands of Chinese censors, to restructuring storylines, casting decisions, and even marketing campaigns for maximum appeal in Beijing, Disney has treated China like a golden goose. But with the catastrophic failure of Snow White at the Chinese box office, that strategy appears to have officially collapsed.
If there’s one thing we’ve learned during the long and chaotic lead-up to Disney’s live-action Snow White, it’s that Rachel Zegler has a remarkable talent for making things worse. And now, even as the dust settles from the film’s shockingly weak box office debut, Rachel Zegler has re-emerged—not with humility or grace—but with a self-congratulatory Instagram post declaring, “#1 MOVIE IN THE WORLD! 🍎❄️”
Just when it seemed like Disney’s Snow White couldn’t sink any lower, the final opening weekend box office numbers are in—and they’re somehow even worse than early projections suggested.
For months, Disney’s live-action Snow White remake has been a lightning rod for controversy—and not without reason. Between Rachel Zegler’s numerous PR blunders, the creative reimagining of one of Disney’s most iconic characters, and the bungled handling of the Seven Dwarfs, the studio has been in full damage control mode. The legacy media? They’ve been more than happy to carry water, consistently framing any Snow White criticism as “politically motivated backlash.”
The numbers are out, and Disney’s latest live-action gamble has officially faceplanted. The Snow White opening weekend box office stands at a meager $43 million domestically and $87.3 million globally—and not even Variety or The Hollywood Reporter can spin it into a win anymore.
The numbers are in, and they paint a grim picture for Bob Iger just says after an embarassing Disney shareholders meeting. Disney’s live-action Snow White remake is off to an alarmingly weak start, earning just $12 million on Friday alone, and totaling $16 million including Thursday previews. For a film that cost Disney over $250 million before marketing, this is nothing short of a disaster—and no amount of media spin can gloss over that fact.
This movie didn’t so much release as it escaped, clawing its way out of the vault like something locked up for good reason. Whatever Disney thought they were doing with this one, it’s safe to say the magic mirror’s cracked beyond repair.
The numbers are in, and they’re damning. Disney’s troubled live-action Snow White remake earned a paltry $3.5 million in Thursday box office preview showings. That figure alone would be embarrassing for any Disney tentpole, but when you stack it against Marvel Studios’ widely panned flop The Marvels, the situation becomes downright catastrophic.
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The embargo has lifted, and the truth is finally out: Disney’s live-action Snow White has officially earned a rotten rating on Rotten Tomatoes, clocking in at a dismal 49%. It’s a brutal wake-up call, especially when contrasted with the studio’s carefully controlled early social media reactions that bizarrely labeled the film a “triumphant return to form” for Disney and called Rachel Zegler a “super nova.”
Trigger warnings have increasingly become commonplace, often serving as tools to help audiences avoid distressing or unsettling content. Some view these as necessary, but the current political climate might be such that we could safely assume the majority of people are over being told what might “trigger” them in a movie. “Grow up and go watch Schindler’s List,” they could say. However, in the case of Disney’s recent adaptation of Snow White, the warnings provided to viewers have arguably crossed from helpful caution for the mentally fragile and into outright spoilers, detracting from the viewing experience by revealing critical plot points ahead of time.
Rachel Zegler wants you to believe she’s all about kindness and acceptance. In her recent Allure magazine interview, she spoke at length about how her portrayal of Snow White is meant to inspire a “new dawn of kindness and acceptance.” According to Zegler, movies like Disney’s Snow White can help fight division, teach audiences to reject anger, and promote unity. But when you look at how Zegler treats people in the real world—particularly those who don’t conform to her worldview—her version of “kindness” starts to look a lot more selective. Take, for example, the way Rachel Zegler treated actress Gina Carano.