GameStop has introduced a short‑term trade‑in incentive aimed at helping some customers offset the impact of a recent price increase for PlayStation 5 (PS5) consoles. The retailer’s offer amplifies trade‑in values for qualifying hardware ahead of the new pricing...
Ubisoft employees are rattled over the potential for mass layoffs—and they have every reason to be.
On Thursday, Ubisoft announced it is forming a new gaming subsidiary in partnership with Chinese tech giant Tencent. The new entity will house the company’s most valuable franchises, including Assassin’s Creed, Far Cry, and Rainbow Six along with select development studios. While the press release spins this as the start of a “bold new chapter,” internal reactions suggest that the only thing bold about this move is the level of uncertainty it has created for Ubisoft’s remaining workforce.
It’s finally official — The Legend of Zelda is coming to theaters as a live-action movie on March 26, 2027, courtesy of Nintendo. Announced via the company’s new Nintendo Today! app, the release date marks a major milestone for a project that’s been shrouded in mystery since its initial tease in November 2023.
Ubisoft is hemorrhaging money. That much has been clear since the release of its catastrophic Q3 FY25 earnings report, which revealed a company in freefall. Net bookings plunged 51.8% year-over-year in Q3 alone. Digital bookings fell 33.8%. Player recurring investment—the bread and butter of live-service games—dropped 33.7%. And the company’s debt-to-EBITDA ratio now sits at a nightmarish -21.1x, suggesting Ubisoft is losing money at a rate that makes its financial model unsustainable even before taxes, interest, or amortization are factored in.
So when Ubisoft suddenly announced this week that it had created a new gaming subsidiary—backed by a €1.16 billion ($1.25 billion) investment from Chinese tech giant Tencent—investors were understandably confused. Why would a company circling the drain be launching bold new ventures?
Nintendo is set to launch what is likely the final Nintendo Direct exclusively focused on the Nintendo Switch. That Park Place will be livestreaming the event in the player below on the That Game Place channel. This article will also be updated in real time to post any relevant information. Refresh the page to get the latest updates from the event!
A new bombshell investigation by YouTube channel Gothic Therapy, hosted by MasterofTheTDS and Writing Raven, has revealed what they describe as a “closed circle” of game development elites in France funneling millions in taxpayer-fueled government game funding to studios they themselves operate or are closely affiliated with.
CNN wants you to believe that a 2014 online movement over video game journalism is responsible for virtually every controversy of the last decade. In its latest attempt to revise history, CNN frames Gamergate not as a call for transparency in media, but as the spark that supposedly ignited a digital wildfire engulfing everything from social platforms to political movements.
Assassin’s Creed Shadows has finally released, and one might naively assume Ubisoft’s woes are over. Surely, with their self-proclaimed “reputable” marketing and unwavering dedication to historical authenticity, this game will sell like cold lemonade in the desert.
After all, the delays—costing a rumored $20 million—were supposedly to address every issue raised by fans and the barrage of bad press, right?
Just when you thought Sweet Baby Inc. couldn’t get any more ridiculous, their CEO Kim Belair has once again proven that there is no bottom to the progressive virtue-signaling rabbit hole. During GDC 2025, as pointed out on X by MasterOfTheTDS of Gothic Therapy (often first to the plate when it comes to reporting on Belair and SBI), Belair delivered this doozy of a statement.
Ubisoft’s troubled launch of Assassin’s Creed Shadows just took an even stranger turn. Players who’ve completed the game are discovering that the credits sequence runs an unprecedented two hours long—a detail that seems almost surreal in light of the company’s current financial struggles.
The release of Assassin’s Creed Shadows was supposed to be Ubisoft’s saving grace. After months of delays, backlash, and a marketing campaign marred by controversy, all eyes were on how the game would perform on its launch day. But the numbers are in for Assassin’s Creed Shadows—and they’re not looking good for Ubisoft, particularly on Steam.
Assassin’s Creed Shadows has finally launched, but not without one more last-minute change that speaks volumes about Ubisoft’s troubled rollout of the game. Reports confirm that Ubisoft has quietly issued a day one Assassin’s Creed Shadows patch that specifically removes the ability for players to destroy or deface major items within Japanese shrine locations—a direct response to the mounting backlash from Japanese officials and the public.
Japanese gaming icon Masahiro Sakurai, creator of Super Smash Bros. and Kirby has made headlines for his sharp insights on the state of the gaming industry and the Western trends currently dragging it down. Sakurai was recently honored with Japan’s prestigious Art Encouragement Prize from the Agency for Cultural Affairs, recognizing his outstanding contributions to the gaming industry through his Masahiro Sakurai on Creating Games YouTube channel. Following this achievement, Sakurai participated in an interview with Entax where he addressed a growing trend plaguing the gaming world: the prioritization of Western tastes over authentic, homegrown creativity.