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Disney CEO Bob Iger Believes He’s Removed Disney From The Culture War And Claims Company Is Not Infusing Messaging In Its Films And TV Shows

April 5, 2024  ·
  John F. Trent

Bob Iger via CNBC Television YouTube

The Walt Disney Company’s CEO Bob Iger shared in an interview following the company’s annual shareholder meeting that he’s removed the company from the culture war and that the company is not infusing messaging in its films and TV shows.

Bradley Cooper and Bob Iger attend the Guardians of the Galaxy Vol. 3 Premiere at the Dolby Theatre in Hollywood CA on Thursday, April 27, 2023.
(Photo: Alex J. Berliner/ABImages)

In an interview with CNBC, Iger was asked, “The woke thing has had more of an impact. You’ve said to me that you would love to be just out of the culture wars. Do you feel you’re succeeding in that?”

READ: Disney CEO Bob Iger Admits To Turning The Company Into His Own Political Weapon: “I Take Responsibility For This”

Iger answered, “Well, I think — Yes. I mean, I Think the noise is sort of quieted down. I’ve been preaching this for a long time at the company, before I left and since I came back, that our number one goal is to entertain.”

He continued, “Look, the term woke is thrown around liberally, no pun intended in that regard. I think a lot of people don’t understand really what it means. The bottom line is that infusing messaging as a sort of a number one priority in our films and TV shows is not what we’re up to. They need to be entertaining.”

Next, he said, “And look, where the Disney Company can have a positive impact on the world, fostering acceptance and understanding of people of all different types, great. But generally speaking, we need to be be an entertainment first company.  And I’ve worked really hard to do that.”

Bob Iger via CNBC Television YouTube

When asked about how he’s worked hard to make the company entertainment first, Iger answered, “Engaging with our executives, engaging with the creative community, returning to our roots, making sure that everybody is aligned with what our priorities are, and understanding that, look, we’re trying to reach a very, very diverse audience.”

He continued, “And on one hand in order to do that, the stories you tell have to really reflect the audience that you’re trying to reach. But that audience, because they are so diverse, really, first and foremost, they want to be entertained and sometimes they can be turned off by certain things and we have to be more sensitive to the interest of a broad audience. It’s not easy. You can’t please everybody all the time.”

Tessa Thompson as Valkyrie in The Marvels (2023), Marvel Studios

READ: Disney CEO Bob Iger Says It Is Not The Company’s Job “To Advance Any Kind Of Agenda”

These comments come in the wake of Iger answering an alleged shareholder question during the company’s 2024 shareholder meeting claiming it is not the company’s job “to advance any kind of agenda.”

He was asked, ““Is it possible for Disney to stay out of  political and social agenda and just provide entertainment?”

Iger answered, “Our job is to entertain first and foremost. And by telling great stories we continue to have a positive impact on the world and inspire future generations just as we’ve done for over 100 years. Disney has always been and will continue to be a source of hope, joy, and optimism for people of all ages.”

Alaqua Cox as Maya Lopez in Marvel Studios’ Echo, exclusively on Disney+. Photo by Chuck Zlotnick. ©Marvel Studios 2023. All Rights Reserved.

“We are committed to telling stories that reflect the world around us and using those stories to entertain stories from all walks of life,” he asserted. “I believe we have a responsibility to do good in the world.”

He then declared, “But we know our job is not to advance any kind of agenda. So as long as I’m in the job, I’m going to continue to be guided by a sense of decency and respect. And we will always trust our instincts.”

Halle Bailey as Ariel in Disney’s live-action THE LITTLE MERMAID. Photo by Giles Keyte. © 2023 Disney Enterprises, Inc. All Rights Reserved.

READ: After Bob Iger Claims Disney Does Not “Advance Any Kind Of Agenda” ‘Ozark’s’ Julia Garner Cast To Play Gender-Swapped Silver Surfer In Marvel’s ‘Fantastic Four’ Film

However, these comments do not align with the company’s actions. Immediately following the shareholder meeting, it was revealed that they cast Julia Garner to play a female Silver Surfer. Set photos from Daredevil: Born Again appear to confirm rumors that the Punisher will be hunting down police officers wearing the Punisher logo.

On top of all of this, since Iger has returned as CEO, the company has made it abundantly clear they are indeed pushing disordered agendas by promoting sodomy and transgender ideology.

The company hosted a Disneyland After Dark: Pride Nite in Disneyland last June.

Disney on X

READ: Disney Responds To Nelson Peltz Slamming Marvel For Going Woke

The company also partnered with a company called equalpride to create pro-sodomy content that would “create systematic and meaningful change.”

Disney Advertising’s Senior Vice President of Client Partnerships John Campbell spoke to Adweek in May 2023 about this partnership and others with groups such as Cocina, Group Black, and UnitedMasters.

He said, “What we’re trying to do is create systematic and meaningful change in the end.”

“None of us are here for the heritage months only,” he elaborated. “We all activate 365 days a year. So if clients want to work with us for five days or 52 weeks, we have solutions. And these teams here are all part of those solutions.

(L-R): Jade (Erin Kellyman), Kit (Ruby Cruz), Willow Ufgood (Warwick Davis), Elora (Ellie Bamber), Boorman (Amar Chadha-Patel) and Airk (Dempsey Bryk) in Lucasfilm’s WILLOW exclusively on Disney+. ©2023 Lucasfilm Ltd. & TM. All Rights Reserved.

One of their most recent Disney+ originals turned the character Morph into a so-called “non-binary” character despite the character being a male in the original X-Men: The Animated Series. They also cast a radical queer activist in J.P Karliak to voice the character. Karliak admitted to using the show to normalize disordered sexuality.

Karliak told CBR, “Morph’s understanding of who he is could equate to what a modern person would say is non-binary, but he just doesn’t have the terminology for it. At the same time, they/them wasn’t a concept in terms of using it as a pronoun.”

(L-R): Wolverine (voiced by Cal Dodd), Storm (voiced by Alison Sealy-Smith), Beast (voiced by George Buza), Jubilee (voiced by Holly Chou), Bishop (voiced by Isaac Robinson-Smith), Morph (voiced by JP Karliak), Gambit (voiced by AJ LoCascio), Rogue (voiced by Lenore Zann), Jean Grey (voiced by Jennifer Hale), and Cyclops (voiced by Ray Chase) in Marvel Animation’s X-MEN ’97. Photo courtesy of Marvel Animation. © 2024 MARVEL.

READ: Disney Junior Series ‘Star Wars: Young Jedi Adventures’ Introduces “Non-Binary” Character

In November 2023, under Bob Iger’s leadership Lucasfilm introduced a “non-binary” character in their Disney Junior series Star Wars: Young Jedi Adventures.

In the recently released episode “Clash,” the show’s main character Kai is introduced to a rival character named Djovi Resmia by Master Zia.

When Master Zia introduced Djovi, she says, “Today, I’d like you to train with Djovi. They’ll give you a different kind of challenge.”

Djovi Resmia in Star Wars Young Jedi Adventures

An anonymous Disney executive also confirmed the company was pushing agendas in February of this year. The executive informed Puck writer Matthew Belloni, “Everyone says ‘It’s the movies, stupid,’ which is an easy thing for people to say. More appealing movies are a great way to jump the political issues. But more and more, our audience (or the segment of the audience that has been politicized) equate the perceived messaging in a film as a quality issue.”

This executive continued, “They won’t say they find female empowerment distasteful in The Marvels or Star Wars [the latest trilogy starring Daisy Ridley], but they will say they don’t like those movies because they are ‘bad.’”

The executive concluded, “So ‘make better movies’ becomes code for ‘make movies that conform to regressive gender stereotypes or put men front and center in the narrative.’ Which is what you’re seeing now, and what Bob [Iger]’s pivot is about right now.”

Sonny Bunch on X

In July of last year, the company partnered with Sean Altmann, a man who wears girls’ dresses, in order to sell Disney branded products.

@disneystyle a minnie moment 🫶 #mickeyfriendsstaytrue #disney100 #grwm #ootd #minniemouse #disneyoutfits #disneycosplay ♬ original sound – Disney Style

The company also employs men who dress up as women to greet guests at their Bibbidi Bobbidi Boutique in Disneyland.

@kourtnifaber A dream is a wish your heart makes, when you’re fast asleep 👑 ✨ #disneyland #bibbidibobbidiboutique #corememory ♬ original sound – Kourtni

READ: Marvel Comics’ X-Men Editor Tom Brevoort Doubles Down On “The Message Is The Concept,” Calls Critics Of Wokeness “Cretins”

You also have Marvel Comics’ X-Men editor Tom Brevoort claiming that “the message is the premise” for X-Men.

Tom Brevoort on X

READ: Elon Musk Reacts To Leslye Headland Describing ‘The Acolyte’ As Lesbian Fan Fiction With A Star Wars Veneer: “Reality Is Actually Crazier Than The South Park Parody”

The Acolyte showrunner Leslye Headland also revealed that the series will promote disordered sexual behavior given she imagined it as a lesbian fan fiction. During an interview at Star Wars Celebration in 2023, Headland said, “When I saw Frozen as a grown a** woman, I cried through the entire movie. There was just something about the relationship between the sisters, the like devillainization of the classic kind of fairy tale ‘bad guy,’ you know, the concept of true love being between two sisters and not a heterosexual relationship. It just destroyed me, completely.”

She continued, “And I thought, ‘Gosh, I would love to make something like this, for lack of a better term, Disney.’ Meaning something that like my parents would have allowed me to see when I was younger as a queer person, but I would have been able to understand as a queer person. And I think I would have had a completely different life. And so I really was inspired by it and was like, ‘God, I would love to make a story like this.’”

LONDON, ENGLAND – APRIL 07: attends the studio panel at Star Wars Celebration 2023 attends the studio panel at Star Wars Celebration 2023 in London at ExCel on April 07, 2023 in London, England. (Photo by Jeff Spicer/Jeff Spicer/Getty Images for Disney)

Headland then shared she took this idea and pitched it as The Acolyte, “And so when I was developing this original idea to pitch to [Lucasfilm President] Kathleen [Kennedy], I thought well, ‘You know, it can’t just be that.’ When you’re pitching Star Wars you have to pull from what George [Lucas] was also interested in.”

“It can’t just be like well I’m referencing- especially if you’re gonna set something during the High Republic, end of High Republic into prequels. You don’t have the Skywalker Saga. You can’t reference a character that was created by George and/or Filoni. You have to create your own new characters,” she added.

The evidence overwhelmingly disproves Bob Iger’s claims that he’s removing the company from the culture war and not infusing the company’s movies and shows with evil messaging.

What do you make of Iger’s comments?

NEXT: Nelson Peltz Reacts To Losing Proxy Fight Against The Walt Disney Company: If They Don’t Keep Their Promises “You’ll See Me Again”

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Guest_Kun
Guest_Kun
1 month ago

Isn’t this just straight up gaslighting now?

Kae
Kae
Reply to  Guest_Kun
1 month ago

Bobby wanted to be a politician. Lying is like breathing to him.

Mr0303
Mr0303
1 month ago

Bob is not the one who decides if Disney is out of the culture war. This may be empty statements for the shareholders, but it’s quite obvious they continue to push woke garbage.

kiniku
kiniku
1 month ago

Of course there is nothing here. Because in their eyes all this is part of a normal, benevolent society. Men wearing princess dresses in Disneyland greeting little girls, displays of homosexual behavior with all age groups of viewers, and more. Perfectly normal and “fair”. But make sure those things are removed when their movies go to the Middle East. Money first of course. Virtue messaging second.

Guest Implants
Guest Implants
1 month ago

Sean Altmann be lookin’ like Kirk Hammett circa ’84, dawg. Yikes.

RG3
RG3
1 month ago

April 3rd Bob Iger – “I promise we won’t be woke no more”
April 4th Bob Iger – (Phone Rings) “hello this is Bob.. oh hi Kathleen, I was just calling you earlier to see if you had any ideas who we should cast for Silver surfer… what’s that make it lame and gay and put a chick in it? Terrific idea I didn’t even think about that!”

Xenomorph
Xenomorph
1 month ago

this is what Marxists do they straight up gaslight the public into believing they make great content while using the iron fist to make sure Nelson Peltz who wants to remove the propaganda and make Disney profitable again has no way of getting a seat on the board, because if he did he would expose just how corrupt and evil the CEO and board members are.

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