Hollywood promised that the summer of 2025 would be the big comeback. Bob Iger told Wall Street earlier this year that Marvel and Disney’s film slate would be the strongest since 2019 in terms of summer box office. Analysts across the trades said the industry could finally hit a $4 billion summer, marking the first real rebound since the 2020 lockdowns. The message was clear: after years of decline, Hollywood would deliver a box office season worth celebrating.










