For years, questions have lingered over the influence of Montreal-based consultancy Sweet Baby Inc. (SBI) on major AAA games like the upcoming Marvel’s Wolverine from Insomniac Studios.
The consultancy firm, which bills itself as a narrative and inclusivity consultant, was once publicly tied to the Wolverine game, a title that was, at one time, a highly-anticipated Insomniac Games project for PlayStation 5. But were they still on board all through production?
Remedy Entertainment, the studio behind Alan Wake 2, announced their revenues for the fourth quarter declined by over 24% despite the release of Alan Wake 2. In the company's recently released financial statements, it reveals, "Revenue decreased by 24.4% to EUR 10.3...
KabrutusRambo, the curator of the Sweet Baby Inc. detected Steam curator list announced he added Reflector Entertainment and Bandai Namco's Unknown 9: Awakening to the list. He shared the announcement on X writing, "Unknown 9: Awakening has been confirmed as a game...
The Verge reporter Ash Parrish admitted to lying and excluding Sweet Baby Inc.'s cancellation campaign of Brazilian gamer KabrutusRambo in order to push her own agenda and defend the company. Parrish wrote an article titled "The return of Gamergate is smaller and...
A new report details that Rocksteady and Warner Bros. Games have a huge disaster on their hands with Suicide Squad: Kill the Justice League. Christopher Dring at Games Industry reports that the latest Games Sales Data chart out of Europe, which tracks both physical...
In the middle of Sweet Baby Inc. and its employees attempting to cancel Brazilian gamer KabrutusRambo, the Anti-Defamation League (ADL) called on online games to be regulated. Two weeks after Sweet Baby Inc. employees called for the canceling of Brazilian gamer...
YouTuber Asmongold shared his response to Sweet Baby Inc. employee Chris Kindred's attempt to cancel him after it was announced he would be a playable pawn in Capcom's Dragon's Dogma II. The official Dragon's Dogma X account announced Asmongold along with a number of...
Elon Musk declared Sweet Baby Inc. as an "evil blight on the gaming industry" after one of the company's employees, Chris Kindred, attempted to cancel Asmongold after it was announced he was turned into an official pawn by Capcom for Dragon's Dogma II. The official...
A video game consultant organization, Black Girl Gamers, that consulted on Square Enix's disastrous Forspoken game appears to be discriminating in their hiring practices while simultaneously claiming they are being harassed. Back on February 19th, the organization...
Sweet Baby Inc. employee Chris Kindred, who launched the cancel campaign against Brazilian gamer KabrutusRambo and his Steam Curator list, doubled down on calling for the list to be cancelled. READ: Sweet Baby Inc. Employee Begs Followers To Report Steam Curator That...
Richie de Wit, the founder of Bear Knuckle, which is described as "an inclusive business development consultancy for experience and up-and-coming game developers" promised to destroy the careers of anyone in the video game industry that calls out DEI policies. As...
Former World of Warcraft Team Lead Mark Kern recently detailed how influential ESG (Environmental, Social, and Corporate Governance) standards are for video game developers. If you are unfamiliar with the term ESG, it is essentially a set of standards that a number of...
In another resurfaced clip following Sweet Baby Inc.'s attempted cancelation of Brazilian gamer KabrutusRambo, the company's CEO Kim Belair admits she wants to take over the video game industry. In a brief interview with InclusionFX that was posted to YouTube back in...