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Avatar: Fire and Ash Footage Wows CinemaCon but Still No One Can Name a Single Na’vi — The Billion Dollar Ghost Franchise

Avatar: Fire and Ash Footage Wows CinemaCon but Still No One Can Name a Single Na’vi — The Billion Dollar Ghost Franchise

James Cameron returned to the spotlight this week—albeit via video from New Zealand—with the unveiling of the first footage from Avatar: Fire and Ash at CinemaCon. Billed as a major December release, the third film in the franchise is already drawing praise from exhibitors impressed by the visuals and scale. Zoe Saldaña appeared in person to introduce the clip, hyping up two new Na’vi clans and a more emotional journey for Jake and Neytiri (yes, those are their names because you probably forgot).

But as flashy as this presentation was, it leaves behind a question that has haunted the Avatar franchise for over a decade: How can a series make billions of dollars and yet vanish from the cultural conversation the moment it leaves theaters?

Jennifer Salke Was Fired And Everyone Knew It — Puck Reporter Confirms Amazon Head Did Not Gracefully Resign to Produce

Jennifer Salke Was Fired And Everyone Knew It — Puck Reporter Confirms Amazon Head Did Not Gracefully Resign to Produce

For anyone paying attention, the announcement that Jennifer Salke was “stepping down” as head of Amazon MGM Studios didn’t pass the smell test. The language was corporate-friendly, the tone soft, and the messaging was all about her “next chapter” as a producer. But the moment the email hit inboxes, the reaction across the industry was unanimous: Jennifer Salke was fired.

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Oops! Prime Video Releases Jason Statham Movie Before It Hits Theaters

Oops! Prime Video Releases Jason Statham Movie Before It Hits Theaters

There’s an argument to be made that every Jason Statham movie is essentially the same. The plots generally center on a former special forces operative working a mundane job who embarks on a mission of revenge. Yet for studios, distributors, and fans, each film remains a standalone event. Considerable time and money are spent marketing the latest Statham action extravaganza as a must-see theatrical experience.