Ubisoft CEO Yves Guillemot is throwing his support behind one of the gaming industry's most controversial decisions in years, arguing that Sony's move to eliminate physical PlayStation games beginning in 2028 won't meaningfully disrupt the business. Coming from almost...
Assassin’s Creed Shadows has finally released, and one might naively assume Ubisoft’s woes are over. Surely, with their self-proclaimed “reputable” marketing and unwavering dedication to historical authenticity, this game will sell like cold lemonade in the desert.
After all, the delays—costing a rumored $20 million—were supposedly to address every issue raised by fans and the barrage of bad press, right?
Ubisoft’s troubled launch of Assassin’s Creed Shadows just took an even stranger turn. Players who’ve completed the game are discovering that the credits sequence runs an unprecedented two hours long—a detail that seems almost surreal in light of the company’s current financial struggles.
The release of Assassin’s Creed Shadows was supposed to be Ubisoft’s saving grace. After months of delays, backlash, and a marketing campaign marred by controversy, all eyes were on how the game would perform on its launch day. But the numbers are in for Assassin’s Creed Shadows—and they’re not looking good for Ubisoft, particularly on Steam.
With Assassin’s Creed Shadows set to launch in just three days, Ubisoft’s mounting desperation has reached a new level. Reports now indicate that the company has quietly enlisted a special team tasked with shielding the developers from what they call “online harassment.” However, it’s the vague, undefined nature of what Ubisoft actually considers “harassment” that’s raising serious concerns—and has many questioning whether the company is simply using this initiative to silence critics and control the narrative around its latest, highly controversial title.
In yet another sign of its deepening crisis, Ubisoft is reportedly seeking outside investors to back a newly formed gaming entity that will house its most valuable franchises, including Assassin’s Creed, Far Cry, and Rainbow Six.
According to a Bloomberg report, the French publisher is reaching out to global and French-based investment funds, with bids expected by the end of the month. One name being floated once again is Tencent, the Chinese tech giant that already owns a nearly 10% stake in Ubisoft.
Ubisoft is once again in turmoil as a minority shareholder prepares to stage a demonstration outside the company’s Paris headquarters. AJ Investments, led by CEO Juraj Krúpa, has accused Ubisoft’s management of severe mismanagement, lack of transparency, and allowing the company’s value to plummet.
Ubisoft’s Assassin’s Creed Shadows has suffered what could be its most devastating blow yet—physical copies of the game have leaked nearly a month before its official release on March 20, 2025. The leak has led to widespread spoilers, unauthorized gameplay streams, and black market sales, dealing a potentially catastrophic hit to Ubisoft’s already precarious financial standing.
Ubisoft’s Assassin’s Creed Shadows just can’t catch a break. Amidst months of controversy over historical inaccuracies and cultural missteps, indie developer HistoryAccurateDevelopers has announced Yasuke Simulator, a parody game set to launch on Steam on March 20, 2025—the exact same day Assassin’s Creed Shadows is scheduled to release.
Ubisoft’s release of its Q3 FY25 earnings report (UBISOFT REPORTS THIRD-QUARTER 2024-25 SALES) confirms what many have feared—the company’s financial troubles are only getting worse.
Ubisoft appears to be making a last-ditch effort to salvage Assassin’s Creed Shadows, now telling players they can skip playing as Yasuke, the game’s controversial Black samurai protagonist, “for any reason.” This phrasing, used by creative director Jonathan Dumont in a recent interview with Screen Rant, has many interpreting it as Ubisoft quietly acknowledging the widespread dissatisfaction with Yasuke’s inclusion and trying to placate frustrated fans.
Ubisoft has landed in yet another controversy as the Itate Hyozu Jinja shrine in Japan has formally requested the removal of its sacred site from Assassin’s Creed Shadows. The demand comes after recently released gameplay footage revealed that the game allows players to enter the shrine—an active place of worship—and destroy its interior, including smashing items and even demolishing the temple’s altar.
A leaked Ubisoft internal email shows company higher ups attempting to explain recent studio closures and layoffs to the remaining employees.